Just as transportation disruptor Uber unveils its financials for the latest quarter, investors have reportedly been pressing the management team to sell-off its self-driving unit, a move that’s either short-sighted or short-termist.
According to The Information, with losses piling high in the self-driving unit, reportedly $125-200 million a quarter for the last 18 months, investors are recommending the management team sell off assets and focus on the here and now. It doesn’t matter that self-driving cars are the future, or that the potential to kill Uber as a business lies in technology, investors don’t want the losses on the spreadsheets anymore.
In terms of the cash being spent on developments in the self-driving unit, it is a notable hole to fill. Even with Uber increasing revenues 51% year-on-year for the quarter to $2.7 billion, it is a lot. However, those who are suggesting the firm ignore the self-driving euphoria clearly don’t understand this is not a choice; for Uber to survive in the long-run, self-driving cars have to be a priority.
Uber exists today because it was a major disruptor to a long-time established area of society. It made taxis accessible once again, using technology to address pain-points, firstly, the complications of finding a car at 2am and, secondly, the price. Those who benefited from the status quo protested the presence of Uber, though the consumer was thrilled. In a cash-conscious society, offering a good service for less will always be a popular idea.
This is why investments in self-driving vehicles is imperative at Uber. If it doesn’t nail the self-driving experience, someone will come along and disrupt the market. Uber and similar services will soon become the status quo in Western societies, and self-driving cars will become the norm at some point in the future. This point might not be for five or ten or even twenty years, there are a lot of parallel hurdles, but if Uber is not ready with its own proposition, it will decline in popularity quickly.
Removing drivers is the next step to make the taxi service industry cheaper and more attractive to the consumer; it will happen, the only question which remains is when. For Uber, it is a case of disrupt or be disrupted. It has benefitted from a technology revolution in the taxi segment, and the next one is clear.
The investors who are calling for the sale of the self-driving unit are either short-sighted, unable to recognise trends in the industry, or short-termist, simply seeking a pay-out over the next couple of quarters with no eye on long-term interests. Neither is a particularly attractive description.