Opera on Wednesday announced that it has acquired AdColony, a leading mobile video advertising platform to deliver best-in-class mobile video advertising to publishers and advertisers with a combined reach of more than 700 million global consumers. The acquisition is seen to enhance the value proposition of Opera’s mobile advertising subsidiary, Opera Mediaworks.
AdColony will continue to support its existing customers as usual following the acquisition while Will Kassoy remains the CEO. Will however will now be taking on an additional role as the Chief Marketing Officer of Opera Mediaworks.
The company which has a wide range of customers including Fortune 500 brands delivers innovative, TV-like crystal-clear video ads instantly in HD across the most popular iOS and Android smartphone and tablet apps in the world. Its proprietary Instant-Play™ video ad technology eliminates latency and long load times for video playback, providing the highest quality video experience for advertisers, publishers and consumers, with interactive elements to drive engagement, action and results.
“Opera is growing rapidly and we are constantly looking for opportunities to bring best-of-breed services to the market. AdColony is a natural fit for Opera and our mobile advertising subsidiary, Opera Mediaworks. This acquisition will augment our services with a robust specialization around mobile video – the fastest growing segment within the mobile advertising industry.”
– Lars Boilesen, CEO, Opera Software
“Opera Mediaworks shares our vision to enhance the mobile ecosystem and deliver the highest quality mobile video experience in the world. Our keen focus on the consumer experience in mobile apps combined with the massive growth of mobile video consumption worldwide, has catapulted our growth and made us a go-to partner for app developers and advertisers. We are excited to now be part of Opera Mediaworks’ renowned global organization and look forward to unlocking tremendous synergies together.”
– Will Kassoy, CEO, AdColony