SAP AG announced on Tuesday it plans to acquire Boston based SeeWhy, the maker of cloud-based behavioral target marketing solutions to help businesses increase customer engagement and drive revenues.
In a statement, SAP said that SeeWhy will complement the commerce platform of hybris, a SAP company, with 1-to-1 personalized marketing based on real-time customer behavior that converts customer interactions into sales. The addition of SeeWhy will enhance the real-time customer engagement and commerce platform from hybris and across multiple SAP products by optimizing the customer experience and increases sales across an ever-growing number of delivery channels and touch points.
Seewhy’s main product, SeeWhy CORE™ uses real-time in-memory processing to calculate the optimized next best action of individual customers, and trigger actions across a broad ecosystem of advertisers, ecommerce, email service providers, web analytics services and social networks via pre-packaged integrations.
The company that is based in Boston has its technology integrated with more than 30 advertising networks and serves more than 4,000 top brands.
“SeeWhy’s solutions for automating personalized campaigns in real time are a natural fit with hybris and SAP and promise even higher returns for our customers’ investments in the hybris omni-commerce platform.”
– Ariel Lüdi, CEO, hybris
Carsten Thoma, president and co-founder of hybris. “This acquisition provides a fast-growing cloud business that will enable the next-generation platform for engaging customers and digital commerce.”
– Carsten Thoma, President and Co-Founder of hybris
“The combination of SeeWhy’s market-disruptive products with SAP, the industry’s leader in real-time business, will allow us to reach new customers, sources of data and markets to continue our growth trajectory.”
– Scott Silk, CEO, SeeWhy
“Tight integration between supply and demand data will enable us to deliver a world-class shopping experience for every customer across offline and online channels.”
– Charles Nicholls , Founder, SeeWhy