SingTel owned [a•mo•bee] has signed an agreements to acquire Adconion and Kontera Technologies, deepening its reach and capabilities of its one-stop digital advertising platform. The acquisitions are seen to strengthen [a•mo•bee]’s position as the leading provider of mobile-led digital marketing technology and solutions across all channels and screens for global brands.
According to sources, Adconion will be acquired at a valuation of US$235 million, while the valuation and consideration payable for Kontera is approximately US$150 million.
Adconion, a cross channel digital advertising company, offers digital advertising solutions to Fortune 500 brands across key marketing channels – display, video, email and social – on all devices from a unified technology platform. This gives advertisers and publishers a one-stop shop for all their digital advertising needs. The intelligence and actionable insights derived from the Kontera platform allows advertisers and agencies to make real-time decisions about their brands and marketing campaigns to achieve better returns.
“The SingTel Group has significant scale and customer relationships with over 500 million mobile customers, as well as intelligent networks, billing capabilities and extensive touch points. Together with [a•mo•bee]’s advanced digital marketing technology and solutions, we will create relevant and innovative marketing campaigns across multiple channels for brands and advertisers. These acquisitions will further differentiate [a•mo•bee] and help solidify its position in the digital advertising market.”
– Allen Lew, CEO, Group Digital Life and Chaiman, [a•mo•bee]
“We are excited to join forces with Adconion and Kontera, two companies that have led the industry with innovative marketing solutions and cutting edge technology to achieve outstanding returns for Fortune 500 companies. [a•mo•bee] offers the most advanced mobile advertising technology and solutions to large advertisers and publishers on a global scale. The digital advertising business is about scale and capitalizing on the market opportunities with technology as a core differentiator. With these two acquisitions announced today, we have extended our product offerings, increased our sales footprint and reinforced [a•mo•bee]’s leadership position in the fast growing digital advertising market.”
– Mark Strecker, CEO, [a•mo•bee]