MTS, the leading telecommunications operator in Russia, announced the appointment of Vyacheslav Nikolaev as Chief Marketing Officer.
Prior to his new appointment, Vyacheslav was head of B2C Marketing at MTS for six years. Vyacheslav has overseen a number of strategic initiatives at MTS, including product development. He was directly involved in a number of initiatives that led to structural changes in the Russian telecom market, including the introduction of free internet calling, the development of data-oriented tariffs and the launch MTS’ mobile virtual network operator with MGTS. He was also the visionary behind MTS’ unlimited tariff Bezlimitische, one of the most popular tariffs in Russia.
Vyacheslav Nikolaev has held a number of senior positions in marketing and commercial management at MTS since he joined the Company in 2004. He was appointed Director of B2C Marketing in 2011. Prior to this, he was MTS’ Group Director for Commercial Control. Vyacheslav also served as Deputy Director and then Director of MTS Russia.
Before joining MTS, Vyacheslav was a respected telecom analyst, leading the industry research teams at TRUST and Rennaissance Capital. Vyacheslav began his professional career in 1997 as a consultant at European Public Policy Advisers (UK) and J’son and Partners (Sweden).
Vyacheslav graduated from the Faculty of Computational Mathematics and Cybernetics at Lomonosov Moscow State University in 1993.
Andrey Dubovskov, President and Chairman of MTS Management Board
Vyacheslav has led one of MTS’ key areas of operations for many years, successfully developing innovative products and services for our multi-million subscriber base. As CMO, Vyacheslav will be responsible for implementing our strategy to develop and position MTS as a multiservice IT company that extends its business beyond traditional operator functions.